The competitive nature of the worlds financial economies and the advent of international marketing have led to a need for superior strategies to ensure business success, both locally and internationally. A marketing masters program provides corporate professionals with skills that enable them to develop their management and business skills to the advanced level required.
The degree course recognizes the theoretical and management skills that underpin the students desire to study at the masters level. Students are provided with innovative ways to research international marketing trends and to develop strategies for marketing in a world that is rapidly changing and increasingly competitive. This page gives more details of the programs and provides links to suitable schools where they can be taken.
What do the programs cover?
In marketing graduate programs, students develop the necessary resources and skills to ensure their strategies have the business edge, not just in a local market, but in the increasingly important international market with its diverse cultural perspectives affecting market strategies. Students focus on studying the issues that directly impact the performance of companies in highly competitive environments. For example, the marketing mix is crucial when determining a product or brand’s offer, and is often associated with the four P’s: price, product, promotion, and place. In service marketing and knowledge intensive environments, however, the four Ps are expanded to the seven P’s (as shown in the following figure).
An MA in marketing can be studied part time or full time and may be studied online or offline. It takes approximately one to two years to complete depending on the type and style of study chosen. The modules cover topics such as evaluating market performance and advertising communication strategies. Some programs also offer electives in internal marketing which provide an innovative approach to helping employees within your own company to develop and implement market strategies.
These programs are designed for company decision makers in management roles and will provide graduates with the skills and knowledge to advance to high management positions within their companies and to move to new roles in government and non government organizations.
Students entering a masters program may already hold a bachelor degree in business or sales or may be looking for a career change and hold a bachelor degree in another field. Individual universities can provide information on other experience or knowledge they may require prior to accepting a student into the program. International students wishing to study at masters level will need to discuss other visa and English language requirements with their education advisor, the consulate of the country they wish to study in or the university or institution they are wishing to complete their studies.
What are the career prospects?
In many countries of the world, having a masters degree is now a requirement for management advancement. Choosing marketing training from a well known and established program will increase the opportunities to travel and join multinational companies and organizations. A masters degree may also provide the opportunity to satisfying work in market research as well as strategy development roles. There are also jobs in specialist areas such as sports marketing. Annual salaries for marketing degree jobs start at $55,000.00 and rise to approximately $120,000.00 in the USA.
The question is sometimes asked if a masters degree will provide greater career advancement than a bachelor degree with experience. While it is true many CEO’s do not hold a masters degree, the competitive nature of high management roles creates an increasing need for innovative and well trained managers at all levels of the business. The MA in marketing will provide the professional with the edge in leadership skills in their company.
List of schools with marketing masters programs
Pioneering distance education since 1985, Liberty University is now the nation’s seventh largest university. With more than 300 online and residential areas of study, Liberty offers programs from the certificate to doctoral level.
- MS in Marketing: Sports Marketing and Media
- Master of Science in Marketing - Digital Marketing and Advertising
At Kaplan University, we offer over 180 degree and certificate programs. With three different ways to learn, you can choose the format that works best for you:
- Study wherever you have an Internet connection, because almost all of our courses are 100% online, or
- Take campus-based classes(with day and evening options available), or
- Combine campus learning with online classes (blended).
- Master of Business Administration : Marketing
- Masters: Business Administration
Grow, lead, succeed - with an online graduate degree
Keiser University Graduate School provides student-centered, quality career education that enables you to make an immediate contribution to your profession. For over 35 years, Keiser University's commitment to excellence has led to success for our graduates. Our unique combination of a strong curriculum rich in relevant courses for today’s workforce and our students-first approach provides an outstanding academic experience. Become part of a caring, learning environment, whether online or on campus, led by experienced faculty who bring you real-world challenges and solutions.
- MBA - Marketing (Online)
- Master in Business Administration Professional
- Master in Business Administration Management
At Globe University & Minnesota School of Business we prepare students for careers in fields. Imagine getting paid for what you love doing. It all starts with career-based training at any one of our Globe University & Minnesota School of Business campuses. We offer master's, bachelor's and associate degrees, diplomas and certificates. Our graduates can be prepared for careers in business, health science, technology, legal science and creative media.
- Master of Business Administration - Marketing emphasis
- Master of Science in Management
- Master of Business Administration
- And more...
- Degree programs and specialized concentrations based on the current and expected demand for professionals in a broad range of disciplines.
- Dedicated to providing excellence, innovation and flexibility in education options, from the Associate to the Doctoral level.
- A growing network of established professionals, motivated career switchers and young aspiring professionals.
- The place to begin personal and professional achievement.
- Master of Business Administration - Marketing
- Master of Business Administration
An accredited online university, Capella University offers bachelor’s, master’s/MBA, doctoral, and certificate programs designed to take you to the forefront of your profession. Our competency-based curriculum delivers foundational knowledge and real-world skills, so what you’re learning is immediately applicable to your career. We serve more than 36,000 students from the U.S. and around the world and offer more than 140 graduate and undergraduate specializations and 20 certificate programs.
- MBA - Marketing (ACBSP-accredited)
- MBA - Business Administration (ACBSP-accredited)
Walden degree and certificate programs are designed for working professionals. Submit the form on the right to learn how you can make a change and advance your career.
- M.B.A. in Marketing
- M.B.A. in Accounting
- M.S. in Leadership - Project Management
Everest University Online, a Division of Everest University, makes career training convenient and accessible. With courses tailored for working students and others who need a more flexible class schedule.
- Business Administration (Master's)
- Master of Business Administration
Study online with University of Maryland at College Park. We offer an online master of business administration program through our Robert H. Smith School of Business.
- MBA - Marketing
- MBA - General